Privacy Policy

This Privacy Policy describes how Caroline & Caleb (hereafter “we", “us", or “our") collect, use, share or otherwise process your personal information through the website, mobile application and other digital mediums operated by Caroline & Caleb. At Caroline & Caleb, we are committed to safeguarding your privacy online. Our primary goal is to provide you with a safe, smooth, efficient and customised experience. This privacy policy shall form an integral part of the Terms of Use as defined in the website and shall be read along with the Terms. 

You are requested to read the Privacy Policy carefully. This Privacy Policy is an electronic record and is published in compliance with the terms and rules of the Digital Personal Data Protection Act (2023),  Information Technology Act (2000), including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules (2011), and Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules (2021).

 

The Data We Collect

We collect different types of personal data about you. This includes, but is not limited to:

Identity and Profile Data, such as your first and last name, username or similar identifiers, title, passwords, purchases, sales or orders of or through our Services, feedback, and survey responses;

Contact Data, including email addresses, phone numbers, delivery addresses, billing addresses, and business addresses;

Transaction Data, including details of the Services you have availed and a limited portion of the details related to the payments made concerning the Transactions which are shared with us by our partner payment aggregator, UPI details and VPA details;

Technical Data, which includes your IP address, browser type, internet service provider, details of the operating system, access time, page views, device ID, device type, frequency of visiting our website and use of the Platform, website and mobile application activity, clicks, date and time stamps, location data, and other technology on the devices that you use to access the Platform.

Usage Data which includes information about how you use the Services, your activity on the Platform, booking history, user taps and clicks, user interests, time spent on the Platform and page views.

Marketing and Communications Data, including your preferences in receiving marketing from us and our third parties and your communication preferences.

 

How We Collect Data

We use different methods to collect and process data about you.

Direct Interactions

You provide us with your personal data when you interact with us. This includes personal data you provide when you:

1. create an account or profile with us;
2. use our Services or carry out other activities in connection with the Services;
3. enter a promotion, user poll, or online survey;
4. request marketing communications to be sent to you; or
5. report a problem with the Platform and/or our Services, give us feedback or contact us.

Automated technologies or interactions

Each time you visit the Platform or use the Services, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, web beacons, pixel tags, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites or apps that employ our cookies.

Information we receive from other sources including third parties

We will receive personal data about you from various third parties such as:

1. Identity and Profile Data and Contact Data from publicly available sources.
2. Personal data about you from entities that we have partnered with, to provide you Services.

How We Use and Disclose Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to provide you with the Services, or where we need to comply with a legal obligation. We use your personal data for the following purposes:

1. to verify your identity to register you as a user, and create your user account with us on the Platform;
2. to provide the Services to you;
3. to monitor trends and personalise your experience;
4. to improve the functionality of our Services based on the information and feedback we receive from you and to improve our business and delivery models;
5. to improve customer service to effectively respond to your Service requests and support needs;
6. to track Transactions;
7. to send periodic notifications to manage our relationship with you including to notify you of changes to the Services, send you information and updates pertaining to the Services you have availed, and to receive occasional company news and updates related to us or the Services;
8. to market and advertise the Services to you;
9. to comply with legal obligations;
10. to administer and protect our business and the Services, including troubleshooting, data analysis, system testing, and performing internal operations;
11. to perform our obligations that arise out of the arrangement we are about to enter or have entered with you;
12. to enforce our Terms; and
13. to respond to court orders, establish or exercise our legal rights, or defend ourselves against legal claims.

Hereby, you agree and acknowledge that by using our Services and creating an account with us on the Platform, you authorise us, to contact you via email, phone, or otherwise. This is to provide the Services to you and ensure that you are aware of all the features of the Services and for related purposes.

You agree and acknowledge that any and all information pertaining to you, whether or not you directly provide it to us (via the Services or otherwise), including but not limited to personal correspondence such as emails, instructions from you, etc., may be collected, compiled, and shared by us in order to render the Services to you. This may include but not be limited to partner payment aggregators, other service providers that we have partnered with for providing Services, storage providers, data analytics providers, consultants, lawyers, and auditors.

You agree and acknowledge that we may share data without your consent when it is required by law or by any court or government agency or authority to disclose such information. Such disclosures are made in good faith and belief that it is reasonably necessary to do so to enforce this Policy or the Terms or to comply with any applicable laws and regulations.

Cookies

Cookies are small files that a site or its service provider transfers to your mobile phone or computer's hard drive through your web browser (if you allow) that enable the site or service providers' systems to recognise your browser and capture and remember certain information. 

We use cookies to enable sessions and to help us understand and save your preferences for future visits, keep track of advertisements, and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contact third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Additionally, you may encounter cookies or other similar devices on certain pages of the Services that are placed by third parties. We do not control the use of cookies by third parties. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities with the Services, we may consolidate such information into a file specific to you.

Data Security

We implement appropriate security measures and privacy-protective features on our Platform including encryption, password protection, call masking, and physical security measures to protect your personal data from unauthorised access and disclosure and follow standards prescribed by applicable law.

Where you have chosen a password that enables you to access certain parts of the Services, you are responsible for keeping this password secret and confidential. We will not be responsible for any unauthorised use of your information for any lost, stolen, or compromised passwords, or for any activity on your user account due to such unauthorised disclosure of your password. In the event your password has been compromised in any manner whatsoever, you should promptly notify us to enable us to initiate a change of password.

Data Retention

You are aware that your personal data will continue to be stored and retained by us for a reasonable period or for such period of time as permitted under Applicable Laws after we accomplish the purpose for which it was collected.

Change in Privacy Policy 

We keep our Policy under regular review and may amend this Policy from time to time, at our sole discretion.

Grievance Officer

You may contact us at info@carolinencaleb.com with any enquiry relating to this Policy or an enquiry relating to your personal information (including reviewing or updating).

The terms of this Policy may change and if it does, these changes will be posted on this page and, where appropriate, notified to you by email. Please ensure that you review this Policy regularly.